Asst. Prof. Philipp Wegerer, PhD

Lecturer +43 512 2070 - 3328 philipp.wegerer@mci.edu

Berufliche Erfahrung

02/2018 - 03/2019
Research Associate (post-doc) - Institut für Strategisches Management, Marketing & Tourismus, Universität Innsbruck
Forschung im Bereich Brand Management, Digitalisierung und Consumer Research Leitung von Studenten-, und Markforschungsprojekten Lehre im Bereich Brand Management und Marketing
01/2014 - 02/2018
Research Assistant (pre-doc) - Institut für Strategisches Management, Marketing und Tourismus, Universität Innsbruck
Kumulative Dissertation "Brands as Mediators" Lehre und Forschung im Bereich Branding und Consumer Research Vorträge auf Interationen Kongressen Lobbyarbeit zum Thema Radmobilität

Ausbildung

08/2013 - 02/2018
PhD - Universität Innsbruck
PhD Management
10/2010 - 02/2013
MSc - Universität Innsbruck
Organization Studies
08/2006 - 08/2010
BA - Universität Innsbruck
Politikwissenschaft

Veröffentlichungen in Fachzeitschriften (peer reviewed)

Volo, S. & Wegerer, P.K. (2023). Assemblage theory in tourism. Annals of Tourism Research. 100, 103567.
Wegerer, P. K. & Nadegger, M. (2020). It's time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761
Wegerer, P.K. (2021). Doing Van Life: A Social Practice Perspective on Traveling with a Camper Van. NA - Advances in Consumer Research, 49, 51-54.
Wegerer, P. (2020). Understanding Consumer Activism in Digital Environments. NA - Advances in Consumer Research, 48, 164-167.
Wegerer, P., & Munro, I. (2018). Ethics of ambivalence in corporate branding. Organization, 25(6), 695-709.
Wegerer, P. K. (2018). Ethical branding as a discoursive resource for employee identity work: A case study. German Journal of Human Resource Management, 32(2), 102-119.
Schöps, J. , Wegerer, P., & Hemetsberger, A. (2017) Brand-Mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - the Case of American Apparel. NA - Advances in Consumer Research Volume 45, 474-478. http://www.acrwebsite.org/volumes/1024479/volumes/v45/NA-45
Botschen, G. & Wegerer. P. K., (2017) Brand-driven retail format innovation: a conceptual framework. International Journal of Retail & Distribution Management, 45(7/8), 874-891.

Veröffentlichungen in Fachzeitschriften (editorial reviewed)

Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.

Monographien

Wegerer, P. (2017) Brands as Mediators: A Differentiated View on Brand-Mediation Processes [Dissertation]. Innsbruck. University of Innsbruck.

Kapitel in Fachbüchern

Stadler, R. & Wegerer, P. (2024). Becoming, being… belonging? - Using collaborative autoethnography to explore community events and festivals. In A. Jepson, R. Stadler, & T. Walters (Eds.), Reimagining Community Festivals and Events: Critical and Interdisciplinary Perspectives (pp. 183-203). Routledge.
Wegerer, P.K. & Nadegger, M. (2021). Zeit zu handeln - Digitaler Widerstand gegen touristische Entwicklungsprojekte. In: U. Rußmann, et al. (Hrsg.). Zukunft Verantwortungsvoll gestalten. Springer. 10.1007/978-3-658-36861-6
Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV
Wegerer, P. K. (2015). Bicycling in Urban Landscape: Exploring Discursive, Cultural and Spatial Dynamics. In C. Antenhofer, Bischof, G., Dupont R. L., Leitner, U., (Eds.), Cities as Multiple Landscapes (1st ed., pp.251-277). Campus Verlag.

Beitrag in Konferenzband (peer reviewed)

Wegerer, P. et al. (2018, October 19- 24). Brands as Mediators [paper presentation & special session chair]. NA - Advances in Consumer Research 46, 352 - 356. https://bit.ly/2SNbQiU
Wegerer, P. (2017) Corporate Branding as a Source For Employees' Moral Identity Work. NA - Advances in Consumer Research Volume 45, 489-492.

Präsentation eines Artikels auf einer Konferenz, Workshop, Seminar

Wegerer, P. (2024). Understanding Van Life: A Social Practice Perspective. Consumer Culture Theory Conference. 12. July 2024. San Diego. (Working Paper)
Stadler, R., Wegerer, P., & Nadegger, M. (2024, June 17-20). "I need to just keep running" - navigating the field in collaborative autoethnographic event research [Conference presentation]. Event Management Conference, Orlando, Florida, USA.
Nadegger, M. & Wegerer, P. (2024). Locked-in repetition and fleeting moments of difference. A rhythmanalytical perspective on business-as-usual in the Anthropocene. Paper presented at the VHB Jahrestagung 2024 "Entrepreneurship. Digitalisierung. Nachhaltigkeit. BWL im Dreiklang der gesellschaftlichen Transformation". Mar 6-8, 24. Lüneburg, Germany.
Wegerer, P (2023). Full-time Van Life: A Practice Theory Perspective [Poster Presentation). DGT Jahrestagung, Innsbruck. https://www.dgt.de/veranstaltungen/dgt-jahrestagung-2023/
Wegerer, P.K. (2023, July 13). Compositional Analysis: The Visual Representation of Social Categories in Advertising. Tourism Research Methods Summer School. Italy.
Stadler, R., Wegerer, P., & Siller, H. (2023, July 11-13). Experiencing sport, nature and culture together - The impact of trail running events upon community wellbeing and place identity [Conference presentation]. LSA Conference, Bournemouth, U.K.
Wegerer, P.K. (2022, Mai 16). Visual Content Analysis: How to study brands on Instagram [Workshop]. ISCONTOUR. Innsbruck Austria.
Wegerer, P.K., Mitterer-Leitner, T. & Siller, H. (2022). The Tyrolian Way: A Framework For Developing A Sustainable Tourism Policy. FFH Forum. Villach, Austria.
Wegerer, P.K. (2021, October 31). Doing Van Life: A Social Practice Perspective on Traveling with a Camper Van [Paper Presentation]. ACR Conference, Seattle, USA.
Wegerer, P.K. & Volo, S. (2021, May 14-16). Visual Content Analysis of Instagram Posts: The Case of Tyrol. TTRA International Conference. San Diego, United States.
Wegerer, P.K. & Nadegger, M. (2021, April 7).It's time to act! Understanding Consumer Activism in Digital Environments [Conference Presentation]. FFH Forum. Wien, Österreich.
Wegerer, P.K. (2020, October 1). Understanding Consumer Activism in Digital Environments [Paper Presentation]. ACR Conference. Paris, France.
Wegerer, P. K. & Petry, T. (2020, September 27 -30). Managing local authenticity in Alpine Hospitality Organizations [Paper Presentation]. TTRA Europe Chapter Conference, Innsbruck, Austria.
Wegerer, P. K. (2020, May 27). Studying Brands on Instagram [Invited Talk]. University of Innsbruck, Innsbruck.
Schöps, J. D., & Wegerer, P. K. (2017). Market-mediated ideological edge-work: The visual representation of gender by the fashion brand American Apparel [Conference Presentation]. FAG Workshop, Vienna, Austria.
Botschen, G., & Wegerer, P. K. (2016) Drivers of Brand Resonance (DBR): A Practical Tool for Governing Enduring Brand- Stakeholder Relationships. 11th Workshop on Organizational Change and Development, Vienna. http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1180
Wegerer, P.K. (2016, July 6-9). Revolution on our Streets: Re-claiming Space for Bicycling [Conference Presentation]. CCT Conference, Lille, France.
Wegerer, P. (2015) The spatial transformation of cities: The case of Innsbruck [Paper Presentation]. Velocity Conference, Nantes, France.
Wegerer, P. K. (2015) The Visual Mode of Meaning Construction: Stakeholder Framing of the Bicycle Discourse in Austrian Cities [Conference Presentation]. Brand Camp, Obergurgel, Austria.
Wegerer, P. K. (2013, July 4-6). Exploring the unconscious Dynamics between Corporate Brands and Organizational Identity: A case study on the Austrian Chocolatier ZOTTER [Paper Presentation]. EGOS Conference, Montreal, Canada.

Sonstige Publikationen

Wegerer, P.K. (2022, Mai 24). Iscontour 2022: Ein Rückblick. TTR Tirol. https://www.ttr.tirol/innovation-und-inspiration/iscontour-2022-0
Bartos, M & Wegerer, P. (2015) Nicht ohne Mein Rad. Wissenswert: Magazin der Leopold Franzens Universität, Innsbruck.
Wegerer, P. K., Stöckl, V., & Gabl, S. (2015). Contesting Space [Videography]. NA- Advances in Consumer Research, 43, 755. https://bit.ly/33OkxQ7

Betreute Bachelorarbeiten

Raggl Sarah (2023): Das touristische Phänomen der Backpacker/innen - Eine Potentialanalyse für den alpinen Tourismus
Wierer Martina (2023): Aroma, Atmosphäre, Anreiz - Olfaktorisches Marketing in der familiengeführten Hotellerie
Campana Isabelle (2023): Kognitive Dissonanz als Einflussfaktor auf die Nachhaltigkeit bei Kaufentscheidungen
Müllauer Ina (2023): Customer Experience Management im Tourismus
Glaser Antonia (2023): Das touristische Zukunftspotential Slow Tourism

Betreute Masterarbeiten

Huben Laura (2024): Career intentions and influence factors on job satisfaction of tourism graduates in Tyrol
Tódor Kitti (2024): Trail preferences of enduro mountain bikers in Innsbruck, Austria: Understanding affective ride experiences
Knour Kim (2024): Digitalization along the Via Francigena Pilgrimage: Exploring the Impact of Technology Use on Consumer Deceleration
Leifeld Jaqueline (2024): Markenimage in ländergrenzüberschreitenden Tourismusgebieten am Beispiel der internationalen Bodenseeregion
Biondani Giosuè (2024): Authenticity in rural tourism: Suppliers' and customers' perception in the Italian region of Veneto
Kollár Dorottya (2024): Experiential Marketing: The Quality Evaluation of Hospitality Websites through the Eyes of Prospective Customers
Geyer Anne (2024): Reisezielauswahl der Generation Z
Endres Maurice (2023): Authentizität im Tourismus - Authentische touristische Erlebnisse anhand von "Airbnb Entdeckungen"
Sachs Luisa (2023): Working Vacationers. The challenge of working remotely in paradise
Slagman Feya (2023): Full-time Van Life: A Home away from Home
Stanger Daniela (2023): Action research: Investigating on strategizing routines in a strategic context