Wei, originally from Shanghai, holds a Bachelor's degree in Germanistik from China and pursued Business Administration in both Diplom and Master programs with Honors, attaining a PhD in Economics in Germany. With 14 years at a Bavarian "hidden champion," she led internationalization projects in Marketing, Sales, Strategy, and R&D. Since September 2020, Wei is a Professor at MCI | DIE UNTERNEHMERISCHE HOCHSCHULE® in Innsbruck, focusing on intercultural understanding. Her global experience emphasizes the interconnectedness of the economy and the crucial role of trust in international business. In May 2021, she initiated the CHINA CENTER at MCI, acting as a bridge between Europe and China. Since September 2023, Wei serves as Secretary General of the AUSTRIAN HONG KONG SOCIETY (AHKS), actively promoting economic relations between Austria and Hong Kong/Greater Bay Area in China.
2021 - heuteProfessor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; General Management; International Management; International Strategy; Innovation and Technology Management; Doing Business in China/Asia; Emerging Tourism Market; Global Studies Research Focuses: Political Systems and Governance: a technocratic approach; China's digital transformation and ecosystem of innovation; China's dominant cultures; International relations and geopolitics: China's global strategy and networks - BRI, BRICS, RCEP, SCO, CAI, CPTPP - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2021 - heuteHead of China Center - China Competence Center: Corporate Development - Internationalization with a Focus on China; Increasing China Competence and Knowledge Transfer for Academia, Business, Politics and Society - China Talks, Student/Faculty Exchanges, Conferences, Study Programmes, Trainings - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2020 - 2021Associate Professor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management. Research Focuses: China as a Global Player in various aspects; Asian Alliance and the role of China - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2019 - 2020Project Manager, Corporate Technology & Trends - Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster - REINHAUSEN Group2015 - 2019Strategist, Corporate Strategy - Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative - REINHAUSEN Group2009 - 2015Specialist, Market Intelligence - Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation - Maschinenfabrik Reinhausen GmbH2006 - 2008Marketing Manager, Strategic Sales and Marketing - Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities - Maschinenfabrik Reinhausen GmbH2005 - 2006Working Student - Division "Corporate Quality Knowledge Management": Coordination of knowledge sharing process and support of "Communities" and "Moderators" - Siemens VDO2001 - 2002Salesperson - Sale and Cashing - ALDI SÜD (Bad Abbach, Germany)1995 - 1997Travel Manager - Planning and execution of business processes; acquisition and customer support of the European market - Jinjiang Group (Shanghai, P.R.China) 锦江集团
2010 - 2015Volkswirtschaftslehre (Economics). Dissertation: Urbanisierung und Energieversorgung der Megastädte in der Volksrepublik China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung - Katholische Universität Eichstätt-Ingolstadt (KU) (Doktor der Wirtschaftswissenschaften (Dr. rer.pol.))2002 - 2006Betriebswirtschaftslehre (Business). Honors-Elitestudiengang des Elitenetzwerks Bayern - Universität Regensburg (UR) (Diplom-Kauffrau Univ. (Master of Science with Honors))1991 - 1995Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China (Bachelor of Arts (excellent with state award))
Projektmanagment in interkulturellen Kontexten - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)Kritische Gespräche konstruktiv führen - Haufe Akademie (Berlin)Überzeugend argumentieren und lösungsorientiert verhandeln - Dr. Klaus Watzin Kommunikationstraining (Regensburg)
Unternehmensführung: "Hot Topics in Economics" - Technische Hochschule Deggendorf (THD)"Asian Emerging Economies and Doing Business in the Asian Region" - Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (European Campus)"Betriebswirtschaftslehre 2" - Ostbayerische Technische Hochschule Regensburg (OTH)"Doing Business in Asia", MA - Universität Regensburg (UR)"Betriebswirtschaftslehre 1" - Ostbayerische Technische Hochschule Regensburg (OTH)International Week: "Doing business in Europe/Germany" - Shenzhen Technology University (SZTU) 深圳技术大学Guest Lecture "Doing Business in China" to "International Management" of Professor Michael Dowling - Universität Regensburg (UR)Guest Lecture "Doing Business in China" to "Strategic & International Management" of Professor Claudia Doblinger - Technische Universität München (TUM)"Doing Business in China", MA - Universität Tübingen (UT)"International Studies" BA, MA - Management Center Innsbruck (MCI)"Innovation and Technology Management with focus market China" - Management Center Innsbruck (MCI)"International Management and Doing Business in Asia" - Management Center Innsbruck (MCI)"Ökonomie des Nonprofit-, Sozial- und Gesundheitswesens" - Management Center Innsbruck (MCI)"Integrative Projekte im Gesundheitssektor" - Management Center Innsbruck (MCI)Guest Lecture "Doing Business in China" to "INTERNATIONAL BUSINESS STRATEGY" of Dr. Yvonne Schmid - Technische Universität Chemnitz (TU Chemnitz)"International Business" (EN), "Internationales Management" (DE) - Management Center Innsbruck (MCI)"Emerging Tourism Markets - China", MA - Management Center Innsbruck (MCI)ISC Paris International Week: "Doing Business in China" - Institut supérieur du commerce de Paris"Innovation and Technology Management (in Europe)" - Shenzhen Technology University (SZTU) 深圳技术大学Interdisciplinary Elective: "Business and Society in China & Other Emergy Markets in Asia" - Management Center Innsbruck (MCI)
2022Austria: Bundesministerium - Bildung, Wissenschaft und ForschungTeaching Award (Team Leistung): Ars Docendi Anerkennungspreis für Exzellente Lehre an österreichischen Hochschulen 2022, in der Kategorie Lernergebnisorientierte Lehr-, und Prüfungskultur2005Germany: Deutscher Akademischer Austauschdienst (DAAD)DAAD-Award Winner for Foreign Students at the University of Regensburg1995China: Government Shanghai 上海市政府Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生 1994China: China Bao Steel 中国宝钢集团Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖
2023 - heuteGuest Professor of Shenzhen Technology University, China -
2023 - heuteProject reviewer - OeAD Agentur für Bildung und Internationalisierung2022 - heuteJury member - Chinese Bridge 汉语桥2021 - heuteUlysseus MCI Compass Senior Scientist - Ulysseus European University2003 - heuteAlumnus and member - Elite Network of Bavaria, organized by "Bavarian State Ministry of Science and the Arts"
Secretary General of Austrian Hong Kong Society (AHKS)
Pölzl Charlotte (2023): Motivation of Entrepreneurs to Adopt Circular Economy A Study in TaiwanPrugger Amelie (2023): Die Auswirkungen eines bewussten Lebensstils auf die gesunde Lebenserwartung - eine ganzheitliche Analyse von kulturellen Ansätzen zwischen Japan und ÖsterreichHager Anna-Lena (2022): Der Einsatz von künstlicher Intelligenz im Innovationsmanagement - ein Vergleich von Ansätzen und Methoden des deutschsprachigen und chinesischen RaumsGaupp Lena (2021): Optimierung des vorhandenen Geschäftsmodells zur Zustandsbewertung von Transformatoren für die zusätzliche Funktion der Datenunsicherheit basierend auf der Evidenztheorie