The certificate course "Business AI Advanced" builds on the foundational knowledge from the certificate course "Business AI Basics" and deepens understanding of Artificial Intelligence (AI) in business contexts. This part-time program is tailored for professionals and executives who have already gained initial experience with AI and wish to elevate their knowledge to an advanced level. The program specifically targets decision-makers, entrepreneurs, and consultants who aim to drive and implement strategic AI applications within their organizations.
The focus is on practical applications of AI, complemented by theoretical concepts. Participants analyze and develop implementation strategies for four topic-specific AI projects, such as the transformation of business models, the use of AI in marketing and HR, as well as data management, compliance, and AI governance.
By deepening their knowledge and engaging with experts from various fields, participants not only enhance their technical skills but also expand their professional networks. This intensive program supports both technological advancement and the strategic positioning of participants within the scope of digital transformation.
The certificate course "Business AI Advanced" is structured into four core modules, each focusing on different areas of AI application within businesses. Each module covers both theoretical foundations and practical content that can be directly applied in professional settings.
The following topics are covered:
- Transformation and Business Models: How AI transforms business models and creates new opportunities.
- Marketing and AI: Using AI to optimize marketing strategies and customer interactions.
- HR and AI: Application of AI in human resources, from recruitment to employee development.
- Data, Compliance, and AI: Handling data, legal frameworks, and compliance issues related to AI.
The part-time course is designed for
- executives with foundational knowledge in AI applications who wish to deepen their expertise.
- mid-level management decision-makers seeking to further develop AI strategies within their areas of responsibility.
- entrepreneurs aiming to integrate and scale AI within their business models.
- consultants looking to enhance their expertise in AI applications to better support and guide clients.
- professionals from various industries seeking specialization in advanced AI applications.
- practitioners with experience in AI projects who want to build on their existing knowledge.