Structure & Content
The eStudy Bachelor Program General Management offers continuing education that is both practice-oriented and academic-based. The content and structure of the program are designed to meet the needs and expectations of working students.
This Bachelor program focuses on entrepreneurial thinking, acting, and decision-making. The aim is to educate and train experts who can develop companies and businesses in today’s complex (business) world. The online mode gives students the needed flexibility in terms of starting date, duration, location, and content of their study.
We design an individual study plan for the students, which takes into account already acquired knowledge and skills. The recognition of prior knowledge can lead to a reduction of the study time.
Phase 1: Online Phase
During phase 1 (Online Phase, 90 ECTS), students work through the contents of the respective eStudy modules in an accompanying self-study mode. It is possible to start with Phase 1 at any time. Students complete the modules at their own pace without being bound to the regular semester dates or lecture times. Individual modules of this phase can be accredited, depending on students’ prior knowledge.
In this phase, students focus on basic business administration content such as accounting, marketing, operations management, project management, or human resource management & leadership.
Phase 2: Focus Phase
During phase 2 (Focus Phase, 60 ECTS, 12 months), students complete two semesters of regular MCI Live webinars and two optional weeks with workshops at MCI. During this phase, students can also choose between the specializations Knowledge Management or Corporate Entrepreneurship.
Phase 3: Final Online Phase
Phase 3 (final Online Phase, 30 ECTS) again takes place in a pure online study mode. In this phase, students write their Bachelor thesis and take the Bachelor examination. Within the Bachelor thesis, students focus on a problem from their professional background and work on it using academic methods. During this phase, students can also choose between the specializations Knowledge Management or Corporate Entrepreneurship.
Organizational Development & Workplace Learning
In this elective, students focus on the field of human resource management and the opportunities of knowledge management and learning that digitalization offers to companies.
Innovation & Entrepreneurship
In this elective, students focus on processes of innovation management and product development as well as on strategic business management.