Exciting case study in the Entrepreneurship course

Date 2021-05-07

Experience controlling, logistics and marketing up close - "The use of drones for the transport of vaccines"

 

Within the Entrepreneurship course, the Management, Communication & IT Bachelor’s students examine the topic of business start-ups both theoretically and practically. Based on a case study, they work on the economic, internal company events.
Our lecturer Thomas Dilger and the two Office Managers Valentina Wieser and Linda Meier prepare the certificates for the students. Photo: MCI

Within the Entrepreneurship course, the Management, Communication & IT Bachelor’s students examine the topic of business start-ups both theoretically and practically. Based on a case study, they work on the economic, internal company events. In this interview, lecturer Thomas Dilger and the students from year 18 talk about their valuable experiences:

Mr. Dilger, how did you come up with the idea of working with the students on a case study on the use of drones for the transport of vaccines?

A study program is designed to enable students to improve and address real-world scenarios, problems, and societal dissonance through problem-solving skills in a focused manner. In the Entrepreneurship course, in the fifth semester, we deliberately put the focus on current realistic tasks. This specially written case study involves students adapting a company in drone development and production to the extent necessary to counteract the effects of the COVID-19 pandemic. The use of drones for vaccine transport was a meaningful purpose that the students worked on as best they could over the course of a week.

As a lecturer, what are your requirements for the Entrepreneurship course?

The challenge in this case is to adapt a manufacturing company to respond quickly and flexibly to the strong demand of the current market of unmanned drones. Special attention is given to:

  • countering the COVID-19 crisis
  • the design of flexible and agile departments
  • the design of an appropriate controlling and financial system that can support management with valuable information
  • the design of a lean internal communication and decision-making system
  • the design of a brand and media strategy that adapts to the potential growth of the company
  • the creation of a web presence that supports the corporate strategy
  • the management of several internal sub-tasks without losing sight of the core mission

The course is designed to make a real-world contribution and to give students the opportunity to go above and beyond, to explore new avenues, and likewise to infuse agility into existing systems. We started with the guiding principle: "Work can be fun." At the beginning, many students thought I wasn't serious, but some groups worked far more and longer than was actually required. This intrinsic motivation and the great results show what potential the students have and what can be achieved if you put your heart and soul into your work.

In your eyes, what are the biggest learnings for the students?

From my side, I can only say that it was a pleasure to work with the Bachelor MCiT students from year 18. It was great to see the effort, work dedication and skills that went into achieving the goal. I am sure that any company that sees the outcome at the end, which came from the "learnings" of the students, would be happy to hire such employees. They do not only live the "entrepreneurial spirit", but also use it for the benefit of society.

Thank you for your cooperation!

As a lived quality-oriented feedback culture in our study program makes reflection, fun and learning success tangible and measurable, I would furthermore like to let the students themselves speak.

These lines are taken directly from the students' reflection papers and are reproduced unchanged:

„Also having a good communication infrastructure (in our case a discord server) facilitates the communication between departments immensely and is crucially important in times of Covid‐19 when personal meetings are ever more scarce. To sum it up I would say this whole lecture was great fun and provided a lot of interesting and exciting moments for me and I would just want to thank the lecturers for their great effort of organizing this for us!” Felix Mitterer

“Some of us kept working past 23:00 that day just to make things right. I learned some vital lessons and gained some experience that I will be very glad to remember in the future. The competitive-based setting resulted in a decent opportunity to apply learned skills from the last semesters and to see for oneself how well (or bad) one can perform. In my opinion this was a great opportunity to grow as both, as professional and as a person.” Filipovic Mario

Contact
Prof. Dr. Peter J. Mirski | Head of Department & Studies Bachelor's program Management, Communication & IT
Prof. Dr. Peter J. MirskiHead of Department & Studies
 Thomas Dilger, BA MA | Senior Lecturer Bachelor's program Management, Communication & IT
Thomas Dilger, BA MASenior Lecturer
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