MCI successful at Count Chotek Awards

Date 2017-05-05
The Tiroler Sparkasse bank awards MCI graduate Rebecca Wahler with the 2017 Special Award for Innovation and selects Parampreet Christopher Bindra as this year’s winner

Every two years, the Tiroler Sparkasse bank offers the Count Chotek Award to honor excellent papers with a business or economics focus. This year, the 2017 Special Award for Innovation was awarded to Rebecca Wahler, graduate of the MCI master’s degree program in Entrepreneurship & Tourism. In her master’s thesis “Applying eye tracking within the scope of sensory marketing for the purpose of evaluating the user friendliness of tourist websites” Wahler deals with the effective use of technological innovations in the tourism sector. The main focus of her work is on the so-called Generation Y, whose members are assumed to have particularly high expectations from websites and online elements due to their broad technological know-how. MCI Rector Andreas Altmann is delighted with the graduate’s achievement and states: “Miss Wahler has devoted her research project to a highly relevant topic to tourism marketing and produced a scientifically sound discussion of the results; now she is receiving due credit for her excellent work.” Hubert Siller, head of the MCI Department of Tourism adds: “Miss Wahler did not shun the challenges posed by eye tracking and mastered the application with ease. The results of her study speak for themselves, and provide an important foundation for future applications.”

The ten nominees, which were chosen from altogether 43 submissions, included the MCI graduates Lucas Huter (International Business & Law), Raimund Mayr (International Business), Sabine Maria Thaler (International Business & Law), and Julia Wäger (Entrepreneurship & Tourism).

The Count Chotek Award of the Tiroler Sparkasse bank is an important initiative to support junior scholars. This year, the prize was awarded to Parampreet Christopher Bindra of the University of Innsbruck: “As a well-established regional bank looking back on 190 years of history, we consider it our responsibility to strengthen Tyrol as a research location. Therefore, the Count Chotek Award aims to support promising young talents,” Dr. Hans Unterdorfer, CEO of the Tiroler Sparkasse bank, explains the purpose of the prize.

The prize is intended for the authors of excellent papers submitted at the University of Innsbruck, UMIT – The Health & Life Sciences University, or MCI and devoted to current topics and issues of business administration, economics, or social sciences. Criteria for the prize are practical relevance and scientific quality. With its prize money of €5,000, the award is one of the most lucrative awards for new graduates.

MCI congratulates the winners!

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Press contact
Mag. (FH) Ulrike Fuchs
+43 512 2070-1527
ulrike.fuchs@mci.edu
Digital Business MBA starting this Autumn
Digital Business MBA starting this Autumn
Master's degree program by MCI and IPA - Entrepreneurial School® and Investment Punk Academy Gerald Hörhan join forces - strong online focus - studying in Innsbruck, Vienna, Frankfurt, Munich and BerlinExciting news at MCI: The Entrepreneurial School® will be offering two new Executive Master’s Programs as of fall 2018 in cooperation with Investment Punk Gerald Hörhan. The two part-time programs are targeted toward high achievers seeking leadership positions in the new economy. MCI will be accepting 60 students for these programs and has already received over 200 inquiries.The "Digital Business MBA" and "Master of Science Digital Economy & Leadership" study programs are designed to give students the skills needed in the modern digital workplace and digital enterprise development: skills which currently few people have. Therefore, the programs include modules on topics such as Online Marketing, Data Science, Machine Learning, Blockchain Technology, IT Security, Data Management and Data Protection, Venture Capital and Corporate Entrepreneurship.The Digital Business MBA is an international program focusing on the development and management of digital business models. The MSc in Digital Economy & Leadership deals with leadership psychology, organizational psychology and the psychology of markets. It is a German-language, reflexive program that examines organizations from an inside perspective.The innovative degree programs provide a high percentage of online/mobile learning and can be completed without having to stop working or reducing to part-time hours. Synchronous and asynchronous e-learning elements as well as compact attendance periods are combined in an innovative way (blended learning) and ensure maximum flexibility in terms of time and place. Most of the program can be done online. Based on the MCI blended learning concept, a combination of video courses, online teaching materials, and online live chats and discussions is available. In addition, there are face-to-face events for networking, lectures and group challenges, from Thursday to Saturday, two to three times per semester. These attendance periods are planned to be held in Innsbruck, Vienna, Frankfurt, Munich and Berlin.MCI Rector Andreas Altmann explains: "Digitalization is not only changing the economy and people in a dramatic way, it is also changing the higher education landscape. In this context, MCI is playing a pioneering role together with Gerald Hörhan.""Our mission is to provide as many people as possible with economic and digital knowledge, so that they can succeed and live in financial freedom. Being able to offer academic degree programs to our clients has been a big goal for me, and we have been very committed to it. I am pleased that in MCI Management Center Innsbruck we have selected an innovative institution of higher education as a partner with whom we can offer digital education on an academic level, " adds Gerald Hörhan, founder and CEO of the Investment Punk Academy.Together they put it in a nutshell: "Everyone is talking about digitalization. We - the Investment Punk Academy and MCI - are already training people now."Investment Punk AcademyThe Investment Punk Academy, the leading German-language online financial training platform, is designed for people who want to evolve and make a difference. Online courses, seminars, lectures and a forum help people with their careers, whether it's building their own business or investing their money efficiently.The digitalization offensive of the MCIMCI launched an exemplary digitalsization offensive a few years ago. As of autumn 2018, a total of eight (!) online study programs will be available, three of which will be aimed at further education. The proportion of online students will increase from the current 8% to 20% over the next three years.Further information:Digital Business MBADigital Economy & Leadership MScInvestment Punk Academymba.investmentpunk.academy{phocagallery view=category|categoryid=1350}Press contactMag. (FH) Ulrike Fuchs+43 512 2070-1527ulrike.fuchs@mci.edu
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