The research area "Digital Transformation" complements the study programs of Management, Communication & IT as well as Digital Business & Software Engineering respectively in the fields of applied research and development of practice-oriented solutions for digitalization and their comprehensive integration into practice. We work on technical, social, organisational and individual aspects in an interdisciplinary way.
In the context of digital transformation, the following aspects reflect our values and inspiration:
Through Data Analytics & Business AI companies are empowered to make smarter decisions, streamline operations and drive innovation. By analyzing vast amounts of data, they are able to uncover hidden patterns and insights, enabling them to personalize customer experiences, optimize supply chains, and predict potential risks. This data-driven approach fosters efficiency, fuels growth, and ultimately enhances profitability. It is not just focusing on technological advancement but rather treats data as a strategic asset that transforms how companies operate and compete in the modern landscape.
IT security and privacy contribute to the secure handling of data and information systems, which becomes ever more relevant in the course of increasing digitalization. Specifically, we focus on the security of IoT devices and machine learning algorithms.
Digital Interaction & Human-Centered Software Engineering explores the dynamic interplay between people and technology in both work and personal settings. The field focuses on (1) understanding user behavior across and in specific use domains (e.g., Acceptance of Chatbots in travel logistics) and (2) designing user-centered experiences that are intuitive, engaging, and accessible (e.g., Usability of a digital pen & paper application for the Elderly). Overall, our aim is to ensure that technological solutions are not only functional, but also meaningful, impactful, and useful for their users.
The improvement of business decisions and the establishment of stable processes in the company - considering rapidly changing technologies, frameworks and the regulatory environment - are essential design fields of operational excellence and agile governance.
Digital Communication & Next Gen Work explores the transformative impact of digital technologies on communication practices and workplace dynamics. We investigate how emerging technologies shape the future of work, enhance collaboration, and influence organizational structures and cultures.
If you have any questions regarding this research area, please contact us:digitaltransformation@mci.edu