Tourism

Tourism

Management & Society

Applied research at MCI Tourism is concerned with economic problems and issues in the context of (family) businesses, destinations and customers, with a special focus on Alpine tourism. Based on the three levels of consideration of company, destination and customer, detailed research topics can be defined in terms of interdisciplinary areas.

Prof. Mag. Hubert J. Siller | Head of Department & Studies Bachelor's program Tourism Business Studies
Prof. Mag. Hubert J. SillerHead of Department & Studies

If you have any questions regarding this research area, please contact us:
tourism@mci.edu

Destination Management

What are the key success factors for the competitiveness of a destination? How can the success of destinations be measured?

Sustainable Tourism Development

What is meant by sustainable tourism & regional development? What common challenges and opportunities connect living and recreational areas?

Entrepreneurship & Family Business

What are the biggest challenges for family-owned tourism businesses in the future? What does the optimal business succession process look like?

Consumer behavior & Trends

What will the guest of tomorrow look like? Which trends have a significant influence on the guest's behavior?

Outdoor & Winter Sports

What is the importance of outdoor & winter sports in the alpine region? What are the biggest challenges for the future of winter sports?

Team
Prof. Mag. Hubert J. Siller | Head of Department & Studies Bachelor's program Tourism Business Studies
Prof. Mag. Hubert J. SillerHead of Department & Studies
 Jannes Bayer, MA | Senior Lecturer Bachelor's program Tourism Business Studies
Jannes Bayer, MASenior Lecturer
Dr. Birgit Bosio | Lecturer Master's Program Entrepreneurship & Tourism
Dr. Birgit BosioLecturer
Prof. Dr. Christoph Engl | Business Administration | Entrepreneurship Bachelor's program Tourism Business Studies
Prof. Dr. Christoph EnglBusiness Administration | Entrepreneurship
   |
 Denise Fecker, MSc | Lecturer Bachelor's program Tourism Business Studies
Denise Fecker, MScLecturer
 Stefanie Haselwanter, BA MA | Lecturer Bachelor's program Tourism Business Studies
Stefanie Haselwanter, BA MALecturer
   |
Mag. Sabine Mertens | Senior Lecturer Bachelor's program Tourism Business Studies
Mag. Sabine MertensSenior Lecturer
 Theresa Mitterer-Leitner, MA | Leave of Absence Bachelor's program Tourism Business Studies
Theresa Mitterer-Leitner, MALeave of Absence
 Janosch Untersteiner, BA MA | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Janosch Untersteiner, BA MATeaching & Research Assistant
Asst. Prof. Philipp Wegerer, PhD | Lecturer Bachelor's program Tourism Business Studies
Asst. Prof. Philipp Wegerer, PhDLecturer
 Monica Nadegger, PhD | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Monica Nadegger, PhDTeaching & Research Assistant
Prof. MMag. Raphaela Stadler, PhD | Business Administration | Tourism & Eventmanagement Bachelor's program Tourism Business Studies
Prof. MMag. Raphaela Stadler, PhDBusiness Administration | Tourism & Eventmanagement
Prof. Priv.-Doz. MMag. Dr. Anita Zehrer | Head of Family Business Center Center for Family Enterprise
Prof. Priv.-Doz. MMag. Dr. Anita ZehrerHead of Family Business Center
Projects

Tourismus-Satellitenkonto fĂĽr Tirol TSA
PLG_RESEARCH_DAUER:
2017 - 2020

PLG_RESEARCH_LEITER:
FH-Prof. Mag. Hubert J. Siller

PLG_RESEARCH_PRMITARBEITER:
Dr. Birgit Bosio

Dr. Mag. Tanja Hörtnagl-Pozzo, MSc MSc

PLG_RESEARCH_BESCHREIBUNG:
Although tourism is one of the most important economic sectors in many countries, its share is not directly represented in the national accounts. The tourism sector must be excluded from the various economic sectors of the national accounts using special procedures. The OECD, UNWTO and EUSTAT have developed special recommendations for these procedures. For the final products, the term TSA Tourism Satellite Account has become established. In Austria, national TSAs have been compiled at regular intervals since 1999 by Statistics Austria in cooperation with the Austrian Institute of Economic Research WIFO. The cooperation of Statistics Austria (Dr. Peter Laimer) shows that the official economic statistics also regard the compilation of TSAs as a component of the national accounts. At the regional level, TSAs have so far been compiled for the provinces of Vienna, Lower Austria and Upper Austria and are also updated periodically. For the Tyrol, there is a tourism value added calculation from 1991 prepared by Tschurtschenthaler together with Lehar; - furthermore, there is a pilot project TSA Tyrol from 2003 prepared by Lehar. Lehar has also worked out a regional tourism satellite account for Vorarlberg with the reference year 2005. TSAs first of all have a high information value in that they show, on the one hand, the distribution of turnover / gross value added among the various service sectors on the other hand the participation of the different demand strata - local and foreign tourists - domestic and foreign day trippers - business travellers in the turnover / gross value added. In addition to their informational contribution, TSAs thus provide a decision-making basis for tourism policy measures such as, for example, the promotion of tourism investments/innovations/gross value added: - the promotion of tourism investments / innovations / major events - the assessment of the distributive justice of tourism levies and contributions represent.

FĂĽhrungsnetzwerke in Destinationen
PLG_RESEARCH_DAUER:
2013

PLG_RESEARCH_PRMITARBEITER:
FH-Prof. Mag. Hubert J. Siller

PLG_RESEARCH_BESCHREIBUNG:
The aim of the project is to analyse the connections, interplay and networks between the leaders of a destination and to identify approaches and instruments for better coordination and cooperation between the leaders in order to achieve cross-destination leadership, which is necessary for innovative and, above all, competitive development. The project is therefore concerned with analysing the relationships and networks between these individuals and seeks to answer the following questions. - What are the relationships between the identified leaders? (formal and informal) - What functions do the networks fulfil? - How does the network contribute to the leadership of the destination? - How can the network of relationships between leaders be optimised in terms of the strategic development of the destination with sustainable competitive overall performance?

Nutzung des Skitourenpotentials in Tirol
PLG_RESEARCH_DAUER:
2017 - 2018

PLG_RESEARCH_BESCHREIBUNG:
While established winter sports activities such as alpine skiing or snowboarding have been increasingly struggling with youth problems for some years now, ski touring is enjoying steadily growing popularity. The desire to do something for one's own health and the search for peace and relaxation were identified in a study by the German Sport University Cologne as the main motives for practising winter sports in general . The results of an Alpine-wide Delphi survey of experts from science and practice conducted by the Management Center Innsbruck likewise emphasise that the need for experiencing nature, for a variety of sports activities and for a healthy lifestyle will become even more important in the coming years. In addition, the importance of differentiating winter sports activities alongside alpine skiing will gain in significance. Ski touring in particular is seen as having further growth potential here, as it meets the need for both health and nature. Various studies deal with the topic of winter sports or the winter sportsman in general, but a specific analysis of consumption and travel behaviour as well as a characterisation of the ski tourer does not take place for the most part. In accordance with the mandate of the Tyrolean Parliament, a concept for the "improved utilisation of the ski touring potential in the free ski area in Tyrol" was created. The aim of the study is to visualise and analyse travel and consumption patterns of the special demand group of ski tourers. The study results can form the basis for target group-specific measures to strengthen the mountain competence of Tyrol and serve as a basis for the development of demand-oriented measures and products for the target group of ski tourers.

Tourismus & Landwirtschaft in Tirol
PLG_RESEARCH_DAUER:
2019 - 2020

PLG_RESEARCH_LEITER:
Theresa Mitterer-Leitner, MA

PLG_RESEARCH_PRMITARBEITER:
Stefanie Haselwanter, BA MA

PLG_RESEARCH_BESCHREIBUNG:
The objective of the project "Tourism and Agriculture in Tyrol - Cooperation and Conflict Potential in Land Use" is to survey the status quo of cooperation between agriculture and tourism with regard to land use, to elicit possible conflict potentials and to derive corresponding strategic implications and recommendations for action. Specifically, the following research questions will be addressed. 1) How does the cooperation between tourism and agriculture affect the use of space? 2) What are the effects of current developments on tourism and agriculture? 3) What are the effects of the current developments in tourism and agriculture in Tyrol on the interest groups? 4) What challenges do the stakeholders face with regard to the clash between economic and recreational space? 5) In what and through which concrete offers is there potential for conflict between tourism and agriculture in the use of space? 6) What are the mutual expectations and requirements between tourism and agriculture with regard to the use of space?


Publications

  • Bosio, B., Haselwanter, S., Ceipek, M. (2018). Social Media-Nutzung in Tiroler Destinationen. In: GroĂź, S., Peters, J., Roth, R., Schmude, J., & Zehrer, A. (Hrsg.). Wandel im Tourismus. Internationalität, Demografie und Digitalisierung. Berlin: ESV, 187-207.
  • Wegerer, P. K. & Nadegger, M. (2020). It’s time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761
  • Schegg, R., Fux, M., & Bosio, B. (2020). Die Nutzung von Social Media und Online Marketing in alpinen Tourismusregionen: Ein Vergleich von Schweizer und Tiroler Tourismusdestinationen. In: Bierger, T., Beritelli, P., & Laesser, C. (Hrsg.). Innovative Konzepte im alpinen Tourismus. Schweizer Jahrbuch fĂĽr Tourismus 2019/20. Berlin: ESV.
  • Raich, F., Zehrer, A., Tschiderer, F., & Siller, H. (2014). Leadership networks and the need/claim for formalization. 2nd Biennial Forum Advances in Destination Management Conference 2014, June 10-13, St. Gallen, Switzerland.
  • Fecker, D., & Preusser, I. (2024). Temporäre Arbeit mit Leidenschaft – eine empirische Studie zu Mitarbeiterbindung im Tiroler Tourismus anhand von Schneesportlehrern. In C. Chang, M. A. Gardini, & S. Werther (Eds.), New Work, Leadership und Human Resources Management im Tourismus: Konzepte und Instrumente fĂĽr ein sich verändernde Arbeitswelt (pp. 327–350). Springer Gabler. https://doi.org/10.1007/978-3-658-42932-4_23
  • Zehrer, A., Raich, F., Siller, H., & Tschiderer, F. (2015). Development and governance of a family destination in the Alps. In H. Richins & J. Hull (Eds.), Mountain tourism - Experiences, communities, environments and sustainable futures (pp. 369-378). Oxfordshire: CABI.
  • Volo, S. & Wegerer, P.K. (2023). Assemblage theory in tourism. Annals of Tourism Research. 100, 103567.
  • Fecker, D., Zehrer, A., & Raich, F. (2023). Crossroads of dedication: assessing the synergy between organizational and destination commitment. Current Issues in Tourism, 1–14. https://doi.org/10.1080/13683500.2023.2298336
  • Nadegger, M. (2023). Reassembling more-than-human sustainability: Relations with snow. Annals of Tourism Research, 101, 1–12. https://doi.org/10.1016/j.annals.2023.103613

Lectures

  • Bayer, J., & Leitner, T. (2018). The relevance of winter atmosphere in alpine destinations. Presentation at Tourism Naturally Conference 2018, May 16th-18th 2018. Kaprun, Austria
  • Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.
  • Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019): Big Data in alpinen Tourismusdestinationen: Nutzung, GrĂĽnde & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft fĂĽr Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany
  • Haselwanter, S.; Zehrer, A.; Suprastayasa, A. (2024): Entrepreneurial motivation in family firms in community-based tourism: Insights into family-run homestays on the Island of Bali. IFERA Conference "Family Firms Leading for Impact", June 18-21 2024, Carcavelos, Lisbon, Portugal.
  • Untersteiner, J. & Reitsamer, B. F. (2019). Destination Competitiveness Revisited – What it takes for being successful. 48th EMAC Annual Conference 2019, May 28-31, Hamburg, Germany
  • Wegerer, P. K. & Petry, T. (2020, September 27 -30). Managing local authenticity in Alpine Hospitality Organizations [Paper Presentation]. TTRA Europe Chapter Conference, Innsbruck, Austria.

News

Tourism

Tyrol and MCI Part of the Global UN Tourism Network
Tyrol and MCI Part of the Global UN Tourism Network
"TYSTO" is Austria's first member in the United Nations' Tourism Observatory Network
Creating Impact – becoming effective together
Creating Impact – becoming effective together
MCI at the 15th Research Forum of the Austrian Universities of Applied Sciences – FFH 2022
Celebrating Women in Science and Research 2022
Celebrating Women in Science and Research 2022
 
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