Before studying Business Administration & Business Psychology

Curious about understanding the fundamentals of business while understanding what truly drives people? Do you want to enhance your career without putting your whole life on hold? Then, this online Bachelor's program might be exactly what you are looking for. This program equips you with the knowledge and skills to address both business and psychological challenges. Whilst simultaneously offering you flexibility due to our unique learning concept. This concept combines both online and face-to-face learning phases, is proven effective, and makes studying possible for everyone, including those with other commitments.

<p>Welcome to MCI - The Entrepreneurial School®</p>

Welcome to MCI - The Entrepreneurial School®

<p>Campus Tour at the MCI</p>

Campus Tour at the MCI

Overview

In the online Bachelor's program in Business Administration & Business Psychology, you will gain a strong foundation in business administration while exploring the human aspects of business and consumer behavior. The curriculum is designed to build your knowledge gradually, starting with individual behavior, motivation, and decision-making, before moving on to group dynamics, consumer behavior, organizational development, and market trends.

This program combines business administration with business psychology, enabling you to:

  • Apply psychological principles in leadership, marketing, and HR management.
  • Develop entrepreneurial thinking and make data-driven decisions.
  • Analyze individual, group, and consumer behavior to improve business processes.
  • Integrate ethical and sustainable thinking into business practices.
  • Enhance personal growth through self-management and communication training.

With globalization and digitalization transforming business, this flexible program offers a unique opportunity to master these challenges. A blend of online learning and face-to-face sessions allows you to balance life, work, and education while staying connected with peers and professors.

Christiane Aufschnaiter
Prof. Christiane Aufschnaiter, Bakk. Phil. PhD Head of Bachelor's Program Business Administration Online
Do you have questions about studying? We look forward to hearing from you.
+43 512 2070 - 4200

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Das MCI Gebäude im Herbst

MCI | The Entrepreneurial School®

Why not study at the top?

MCI | The Entrepreneurial School® is one of the most successful universities in the German-speaking region and Europe. Renowned business experts teach in small groups, distinguished lecturers ensure academic quality in all areas, and the dedicated MCI team supports students in their endeavors such as internships, research, and stays abroad.

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Admission

Applications for studies are accepted on an ongoing basis via our online application platform. In the interests of your further planning, we recommend that you submit your application early.

Applications for several degree programs at MCI in parallel are possible and welcome, as long as the motivation for the chosen studies can be conclusively demonstrated.

Dates & Deadlines
Application
deadline		 Interview
Nov 17, 2024 Dec 2 - 4, 2024
   Feb 2, 2025 Feb 17 - 19, 2025
Apr 6, 2025 Apr 22 - 24, 2025
May 18, 2025 Jun 2 - 4, 2025
Prerequisites

Generally, admission to the program is available to the following persons:

Individuals with a university entrance qualification for a social, business or legal sciences study program (e.g. school-leaving exam, appropriate university entrance equivalency exam etc.)

Individuals without a university entrance qualification, but with relevant professional qualification, provided that one of the following requirements is fulfilled:

  • school-leaving certificate from a relevant vocational secondary school

  • completion of a dual education course with a relevant apprenticeship

Persons without a university entrance qualification but with relevant vocational qualifications must additionally sit entrance exams in German, English (Level II) and Mathematics (Level I). The level of the exams corresponds to that of a non-school university entrance qualification in social & economic sciences.

Persons in their last year at school wishing to apply for a place on the program before taking their final exams must include their most current school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.

Procedures

In just two steps to your desired study program at MCI:

Step 1 – Online application: CV & motivation

A complete online application consists of a CV, a letter of motivation, information on educational background, qualifications, professional career, social achievements and academic as well as professional goals. We would like to know why you are applying to study at MCI.

You may apply for more than one degree program at the same time, provided you can conclusively explain your respective motivations in your letter of motivation.

Step 2 – Online admission interview

In the second step, all applicants will be invited to an online admission interview.

In this interview, we want to get to know you. We are particularly interested in your motivation to study at MCI as well as your professional and personal goals you want to achieve with the help of your studies.

Within three weeks after the admission interview, we will inform you about the admission decision.

While studying Business Administration & Business Psychology

This program is designed to offer you the flexibility to balance your studies with other commitments. Through our interactive live online sessions and expert lecturers from the field, you will apply theory directly to real-world situations. The mix of online sessions and approximately six face-to-face on-campus days per semester ensures that you can stay flexible while building meaningful connections with both your peers and lecturers.

The degree program is structured so that each semester builds on the previous one, ensuring a comprehensive understanding of business principles and human behavior. You start with individual psychology and management, as this foundational knowledge is essential for analyzing how people operate in a business context. This understanding of individuals prepares you for studying group dynamics and team decision-making in the following semester. As you progress, you will learn about leadership, organizational processes, and consumer market behavior, which are crucial for effective management. In the final semester, you will apply all this knowledge in practical settings, equipping you to address real-world challenges in a diverse and digital business landscape.

Additionally, you will be equipped with business- and research skills, which are essential analytical skills for your future career.

Module Overview

 

 

 

SUBJECT

 ECTS

Proportion of the total ECTS

Fundamentals & Applications of Business Psychology

 45 25%
Core Areas of Business Administration  35

19%

Economic & Societal Perspectives

 20

11%

Business Skills & Competencies

 25 14%

Research Methods

 25

14%

Interdisciplinary Elective

 5

3%

Internship

 12

7%

Bachelor Thesis & Bachelor Exam

 13 7%
Curriculum and Courses
Fundamentals & Applications of Business Psychology

Semester

1

2

3

4

5

6

Fundamentals of Psychology

4 | 5

 

 

 

 

 

Business & Social Psychology

 

4 | 5

 

 

 

 

Decision Theories & Decision-Making

   4 | 5        

Industrial & Organizational Psychology

 

 

 4 | 5 

 

 

 

HR Management & Leadership

     4 | 5      

Organizational Development & Change

       4 | 5    

Advertising & Consumer Psychology

         4 | 5  

Digitales Marketing

         4 | 5  

Practice & Future Topics in Business Psychology

           4 | 5

 

Semesterwochenstunden | ECTS-Credits

Core Areas of Business Administration

Semester

1

2

3

4

5

6

Accounting I

4 | 5

 

 

 

      

      

Project, Process & Quality Management

4 | 5

 

 

 

 

 

Accounting II

   4 | 5        

Operations Management

   4 | 5        

Investment & Finance

     4 | 5      

Marketing & Sales

     4 | 5      

Strategic Management

       4 | 5    

 

Semesterwochenstunden | ECTS-Credits

Economic & Societal Perspectives

Semester

1

2

3

4

5

6

Fundamentals of Law

4 | 5

      

      

 

 

     

Future-Oriented Thinking & Acting

 

 

 

4 | 5  

 

 

Case Study & Integrative Exam

       4 | 5      

Business Ethics

         4 | 5    

 

Semesterwochenstunden | ECTS-Credits

Business Skills & Kompetenzen

Semester

1

2

3

4

5

6

Digital Competence & Self-Management

4 | 5

 

 

 

 

 

Business Communication I

 

4 | 5

 

 

 

 

Business Communication II

     4 | 5      

Coaching & Teamwork

       4 | 5    

Intercultural Competence & Diversity Training

         4 | 5       

 

Semesterwochenstunden | ECTS-Credits

Research Methods

Semester

1

2

3

4

5

6

Data Management & Statistics

4 | 5 

 

 

 

 

 

Academic Writing

  

4 | 5 

 

  

 

 

Research Methods I

 

 

4 | 5  

 

 

 

Research Methods II

       4 | 5      

Academic Coaching

         4 | 5          

 

Semesterwochenstunden | ECTS-Credits

Internship

Semester

1

2

3

4

5

6

Internship

 

 

   

 

 

0 | 12  

 

Semesterwochenstunden | ECTS-Credits

Bachelor Thesis

Semester

1

2

3

4

5

6

Bachelor Thesis & Bachelor Exam

 

 

   

 

 

0 | 13

 

Semesterwochenstunden | ECTS-Credits

 

 

Time Model

With only two MCI WEBINARS per week and six to eight face-to-face on-campus days in Innsbruck per semester we give you the temporal and local flexibility to work full-time while studying.

  • MCI WEBINARS: 2 MCI WEBINARS per week after 5 PM
  • Face-to-face on-campus sessions: 3 blocks à 2 days face-to-face on-campus sessions in Innsbruck per semester (usually Friday & Saturday)
  • Flexible time: Flexible self-study during the week and practical application of the obtained knowledge
Academic Degree

Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. MCI Alumni are entitled to combine their academic degree with the brand “MCI” to provide trust and orientation in an increasingly intransparent international education market. Example: BSc (MCI). 
Source: GZ BMWF-52.330/0195-I/6/2013

Please note, that this is a business program and not a psychology program. You will obtain at least 35 ECTS in Business Administration and 45 ECT In Business Psychology.

Examination

Examinations for online study programs can be organized in a variety of ways. Almost all examinations can take place both online or face-to-face, from presentations to oral examinations. Face-to-face you will have, e.g., written exams, presentations, integrative oral exams, and bachelor exams. Online, you will have, e.g. papers, projects in video or audio format, group and forum discussions. You have to submit these assignments (online) by the given deadline date.

Interdisciplinary Electives

Our interdisciplinary electives provide you with the opportunity to tailor your academic journey to your own interests and goals.

Interdisciplinary electives are cross-curricular courses on current trends and developments.

They allow you to discuss topics from different perspectives and interact with students and faculty from other disciplines.

During your studies you have the unique chance to choose such a course from a wide range of topics within the following focus areas:

  • Entrepreneurship & Innovation

  • Sustainability

  • Digitalization

  • Globalization

  • Society

The electives offer the opportunity to deepen your own interests and broaden your horizons. Join us as we enter a world of learning, exploration, and growth! Read more.

Your learning journey from understanding the individual to practical implication.

Focus on the Individual: In the first semester, you will study fundamental psychological concepts and self-management tools to understand individual behavior and make informed business decisions.

Focus on Groups: In the second semester, you will explore how group dynamics and team decision-making affect organizational processes and business efficiency.

Focus on Organizations: In the third and fourth semesters, you will study workplace dynamics, leadership, and organizational change, applying these insights through case studies.

Focus on the Market, Consumer, and Society: In the fifth semester, you will examine consumer behavior, marketing strategies, and intercultural competence for navigating diverse markets.

Focus on Practice and the Future: In the sixth semester, you will apply your knowledge through an internship and tackle a practical business problem in your bachelor's thesis.

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Information Literacy

Our graduates have the ability to research information from variety of optionally digital sources, evaluate their credibility and use them responsibly.

Responsible Decision Making

Inspired by the UN Sustainable Development Goals, our graduates can make decisions that are ecologically sustainable, economically responsible, and socially equitable.

Entrepreneurship

Our graduates demonstrate proficiency in applying entrepreneurial thinking and strategies to identify market opportunities, solve complex problems, and create innovative solutions, considering ethical issues.

International Outreach

One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. The program also includes the opportunity for students to spend the 5th semester abroad at one of MCI’s many partner institutions.

Beschreibung

Study Abroad

at our partner universities around the world.

Copyright https://fr.wikipedia.org/wiki/Monaco#/media/File:Vista_de_M%C3%B3naco,_2016-06-23,_DD_13.jpg | Diego Delso | CC: by-sa - Namensnennung, Weitergabe unter gleichen Bedingungen
Monaco
International University of Monaco
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Copyright https://it.wikipedia.org/wiki/Trento#/media/File:Panorama_Trento_Italy.JPG | en:user:Giac | CC: by-sa - Namensnennung, Weitergabe unter gleichen Bedingungen
Italien
Università degli Studi di Trento
Read more
Copyright https://fr.wikipedia.org/wiki/V%C3%A4ster%C3%A5s#/media/File:20060613_svartan_fran_apotekarbron_i_vasteras.jpg | Per Erik Strandberg | CC: by-sa - Namensnennung, Weitergabe unter gleichen Bedingungen
Schweden
Mälardalen University
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Internship

The transfer of knowledge from the university to business practice is an important part of this study program. Students who are already working are supported in applying what they have learned immediately. Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.

Studierende sitzen in einem abgedunkelten Raum und machen sich Gedanken über Karrieremöglichkeiten mit einem BWL Studium

Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.

Study projects

As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.

The internship requirement can be waived for students with at least two years’ relevant professional experience. In all other cases, students in the 6th semester are expected to complete a relevant internship lasting at least twelve weeks.

After studying Business Administration & Business Psychology

Studying at MCI is an investment in a successful future. Through close cooperation with industry and the practical orientation of all courses, MCI graduates are in particularly high demand on the job market and have several job offers even before graduation.

Professional opportunities

The blend of business administration and business psychology opens up a wide range of career opportunities. With expertise in both business strategy and human behavior, you will develop an interdisciplinary perspective that is highly valuable across many industries and roles—not just in consulting, but far beyond. Here are a few career paths where your skills will be especially relevant:

Human Resources, Personnel & Organizational Development
As an HR manager, you must understand both the human and organizational sides. On the human side, you need to know individual motivation, and decision-making and understand how teams (mal-)function. On the other side, you need to focus on what the organization needs—making strategic decisions and positioning the right people in the right roles.

Marketing, Consumer Insights & Sales
In marketing, corporate communication, or brand management, you will need to understand consumer behavior and your company’s goals. You will manage budgets, identify your target audience, and find the best ways to connect with them to sell your product or service.

Consulting & Project Management
With the interdisciplinary skills you gain, you will be able to adapt to different perspectives within a company. You will balance human-centered approaches with operational improvements and team dynamics, making you a strong candidate for project management, while keeping your organization’s key priorities in focus.

Leadership & Entrepreneurship
You will be ready to step into leadership roles or start your own ventures, leveraging your knowledge of strategy, market trends, and consumer psychology to drive success.

 

Continue studying

The MCI offers a number of internationally oriented Master's courses. The master program in Business Psychology & Management is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.

Christiane Aufschnaiter
Prof. Christiane Aufschnaiter, Bakk. Phil. PhD Head of Bachelor's Program Business Administration Online
Do you have questions about studying? We look forward to hearing from you.
+43 512 2070 - 4200

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Questions & Answers

For whom is this program suitable?

Anybody with a valid university qualification for a social, business or legal sciences study program can apply for this study program. However, due to the flexibility of this online program it is especially suitable for people:

  • who would like to enhance their career or transition into new roles, but would not like to stop working whilst studying
  • with other occupations, like child care, voluntary work, and professional athletes who need a flexible online program to fulfill these other responsibilities
  • who need a flexible program for different reasons
Is this a psychology program?

No, this is a business program with a specialization in business psychology. You obtain at least 35 in business administration and 45 ECTS in Business Psychology.

Does MCI have other Bachelor programs with a similar time model?

Yes, MCI offers the bachelor programs Betriebswirtschafts online and Business Administration online which have the same time model as Betriebswirtschaft & Wirtschaftspsychology online. MCI also has a master with a similar time model: Business Psychology & Management. You can also apply for several study programs, if you would like to study in an online study program but are not quite sure yet which programs fits you best.

Is class attendance mandatory?

Yes, regular attendance at both online and face-to-face is mandatory for all students. Up to 25 percent of unexcused absences are permissible. You have to communicate any absence from a course to your office manager beforehand.

When is the best time to apply for a study place?

In total there are five application rounds. In each application round, places are allocated on a rolling basis. Therefore, we recommend that you apply early. Applicants who achieve an above-average performance in the application procedure are admitted immediately. All other applicants will be put on a waiting list until the end of the application period. Should one of the applicants admitted not accept the study place offered to him or her, the applicant highest on the waiting list will be offered their place, and so on. This opportunity will remain until the beginning of the respective semester.

Is it possible to apply for two or more study programs? May I apply more than once a year?

Yes. Multiple applications are welcome as long as a plausible reason is provided in your cover letter. If you are admitted to two or more study programs, you are required to inform us of your final decision by the conclusion of the application procedures.

No, you may not apply more than once a year for one study program. You are welcome to apply again the year after.

I have not yet received my diploma. Can I still apply?

Yes. It is possible, and it is even recommended that you apply before obtaining your school-leaving certificate in order to secure one of the limited places in your desired study program. Please include your most recent certificates available in your application. Should your application be successful, you may submit your degree certificate before the start of your studies.

Can I complete the admission procedure from abroad?

Yes. Our admission process is online and therefor it is possible to complete it from abroad.

Can previous qualifications such as degrees, examinations, scientific activities, or practical experience be recognized?

A full or partial recognition of qualifications and professional experience - where relevance to the degree has been established - can be granted upon admission to the respective program.

Studies: Qualifications gained as part of a degree program at a national or international university, university of applied sciences or other institution of higher education or as part of other courses of study may be counted towards your studies, only where relevant proof is provided.

The recognition of qualifications merely exempts the student from his or her responsibility to attend a respective course. However, the sitting of the final exam of the course is required.

Internship: Students with a minimum of two years practical experience may apply for exemption from the mandatory internship.

What happens if I cannot complete my studies within the three years planned?

Of course, it is our goal that as many of our students as possible complete their Bachelor's degree after six semesters and we are also very proud that our drop-out rate is no higher than in attendance courses. However, we also know that there are good reasons why it might be difficult to successfully continue your studies - for example, if your life circumstances change and a new job requires more time. Therefore, it is possible to interrupt your studies once and continue them at a later date. In this case, please contact the department at an early stage.

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