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Are you ready to tackle the digital challenges in business and society in your future career, actively shaping them through effective communication? Then the bachelor's program in Management, Communication & IT, MCiT in short, is the perfect choice for you. We offer you first-class management education in the field of digital transformation, where you will gain comprehensive expertise in project and process management, business leadership, communication, digital marketing, as well as data analysis and artificial intelligence. This sets the foundation for your successful career!
The Bachelor's degree program in Management, Communication & IT is characterised by an active learning environment, a strong business focus and internationality.
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Welcome to MCI - The Entrepreneurial School®
This bachelor program combines management, communication, and IT – three key areas that form the essential foundation for modern business leadership. You have the opportunity to specialize: both in the design and implementation of communication systems, for instance, in digital marketing; as well as in IT-supported strategic business management, such as in e-business. These are referred to as the majors media and management.
This degree program prepares students to tackle the challenges and opportunities of digital transformation. In a world heavily influenced by innovative information technologies and digital communication, this is without a question your competitive advantage. The rapidly increasing demand for professionals who excel in a combination of business, communication, and IT, expertise is your opportunity to shape your future.
If you have any questions about the study program, please contact us.
From the lecture hall straight to the mountains? Innsbrooklyn, as Tyrol's state capital likes to be called, makes that - and much more - possible! But the capital of the Alps is not only an Eldorado for mountain sports enthusiasts and fresh air lovers. Here, culture vultures, night owls and shopping enthusiasts also get their money's worth. Curious about the highlights Innsbruck has to offer its 35,000 students? Watching the video is definitely woth it!
Applications for admission are accepted on an ongoing basis via our online application platform. In the sense of your personal further planning, we recommend that you submit your application early.
Applicants are welcome to apply for multiple programs of study, as long as a plausible rationale is given.
Admission to the program is available to the following persons:
Applicants with a relevant university entrance qualification (A-levels, high-school graduation certificate or similar school-leaving certificate or equivalent qualification). Applicants without a university entrance qualification but with relevant professional qualifications who satisfy one of the following conditions:
Students in their last year at school wishing to apply for a place on the program before taking their final exams must include their last school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.Persons without a university entrance qualification but with relevant vocational qualifications must additionally sit entrance exams in German, English and Mathematics. The level of the exams corresponds to that of a non-school university entrance qualification in social & economic sciences.
In just two steps to your desired study program at MCI:
Step 1 – Online application: CV & motivation
A complete online application consists of a CV, a letter of motivation, information on educational background, qualifications, professional career, social achievements and academic as well as professional goals. We would like to know why you are applying to study at MCI.
You may apply for more than one degree program at the same time, provided you can conclusively explain your respective motivations in your letter of motivation.
Step 2 – Online admission interview
In the second step, all applicants will be invited to an online admission interview.
In this interview, we want to get to know you. We are particularly interested in your motivation to study at MCI as well as your professional and personal goals you want to achieve with the help of your studies.
Within three weeks after the admission interview, we will inform you about the admission decision.
The bachelor's program in Management, Communication & IT stands out for its active learning environment, strong business relevance, and internationality. Numerous practical projects and the integrated internship offer diverse opportunities to apply theoretical knowledge in real working environments and gain valuable practical experience. The semester abroad in particular contributes to personal development and the acquisition of social skills and intercultural competencies.
Full-time
The Bachelor program Management, Communication & IT is a full-time degree program. In full-time studies, lectures and seminars are held on weekdays, with blocked units allowing for an intensive immersion into individual topics. The classes usually take place from Monday to Friday from 09:00 to 12:15 and / or from 13:30 to 16:45. In exceptional cases, the times may vary and the lessons and / or examinations may take place outside the specified times or possibly on Saturdays.
Our interdisciplinary electives provide you with the opportunity to tailor your academic journey to your own interests and goals.
Interdisciplinary electives are cross-curricular courses on current trends and developments.
They allow you to discuss topics from different perspectives and interact with students and faculty from other disciplines.
During your studies you have the unique chance to choose such a course from a wide range of topics within the following focus areas:
The electives offer the opportunity to deepen your own interests and broaden your horizons. Join us as we enter a world of learning, exploration, and growth! Read more.
Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. MCI Alumni are entitled to combine their academic degree with the brand “MCI” to provide trust and orientation in an increasingly intransparent international education market. Example: BSc (MCI).Source: GZ BMWF-52.330/0195-I/6/2013
In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.
Computational Thinking I
Databases
Introduction to Business Informatics
Coding
4 | 4
5 | 5
Data Science
2 | 3
Semester Credit Units| ECTS-Credits
Digital Accounting
Introduction to Business
Communication & Business Psychology
Management Accounting & Controlling I
Organizational Behavior I
IT Law
Project & Process Management
IT Architecture & Operational Excellence
Management Accounting & Controlling II
Supply Chain Management
User Experience Design
Business Intelligence & Business Analytics
Organizational Design
Research Methods
Management Camp
Strategy & Ethics
Digital Marketing
Interdisciplinary Elective
Organizational Behavior II
Entrepreneurship
Research in Business Informatics
Internship
Bachelor's Thesis & Exam
The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.
Customer Relation Management Systems
Marketing
Information Management
Data Storytelling
Media Camp
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In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Information Literacy
Our graduates can find, evaluate, and responsibly use information from a variety of (digital) sources.
Responsible Decision Making
Inspired by the UN Sustainable Development Goals, our graduates can make decisions that are ecologically sustainable, economically responsible, and socially equitable.
Our graduates demonstrate proficiency in applying entrepreneurial thinking and strategies to identify market opportunities, solve complex problems, and create innovative solutions, considering ethical issues.
Upon graduation our students will have the ability to link management, communication and IT know-how.
Our students will contribute to the workforce with their ability to identify and implement state-of-the-art IT solutions to support business strategies.
Our students will make a difference through their ability to realize projects at the junction of Management, Communication and IT.
One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. Each program also includes the opportunity for students to spend a semester abroad at one of MCI’s many partner institutions.
At MCI, each program of study requires students to complete an integrative internship of at least 12 weeks at a national or international company. Students receive support from the respective department in organizing this internship and are supervised in coordination with the company.
Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.
As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.
The early connection of theory and practice is what makes the MCI so special to me. I am therefore delighted to have the opportunity to pass on my personal experience in the fields of media, moderation, communication and business networks to students so that they can actively try them out and apply them practically in business. Above all, I hope to encourage students to put their own ideas into practice, to set up or participate in start-ups - because we need well-trained founders and diverse teams with innovative ideas to make Europe successful in the long run.
Svenja Lassen, Managing Director primeCROWD Germany
We are an NGO and we are particularly dependent on addressing and activating our target groups with the most efficient marketing strategies possible. The direct cooperation with students of Management, Communication & IT at the MCI regularly brings us exciting inputs and new ideas for our activities.
Christian Lamp; Digital Marketing Manager SOS-Kinderdorf
In my current positions as Senior Manager Organisational Ethics at The Ethics Institute in South Africa and President of the Business Ethics Network of Africa, I have vast exposure to, and experience in, the practical application of business ethics theory in practice. It is sometimes, especially with a study field such as ethics, difficult to translate theory into everyday practice in a working environment. I am pleased that I can use my theoretical knowledge and practical experience to assist students in this regard.
Liezl Groenewald; Senior Manager Organizational Ethics; President Business Ethics Network of Africa (BEN-Africa); Independent Non-Executive Member of Council: CPUT
At the Entrepreneurial School®, providing a consistent link between science and practice has top priority. Therefore, we provide our students plenty of opportunity to put their newly acquired knowledge to practice, even during their studies. The collaboration with companies and organizations of different sizes and sectors forms one of the cornerstones of the MCI concept. Such cooperative work does not only benefit our students, but also, to a large extent our partners.
• Data & Analytics
• IT Security & Privacy
• Technology Interaction & Innovation
• Operational Excellence & Agile Governance
• Next World of Work / Virtual & Augmented Reality
Contact: FH-Prof. Dr. Peter J. Mirski (digitaltransformation@mci.edu)
A professional team of around 20 members of faculty and staff in the fields of teaching, research, universities and administration as well as more than 80 international visiting lecturers and recognized experts from world of science, consulting and the liberal professions ensure that students from all over the world can enjoy an education at the highest academic level in Management, Communication & IT.
By providing intensive support during the study program, we ensure that students complete their MCiT studies within the planned period of time. The high-level educational standard of teaching guarantees that theory and practice are an enriched combination. This interconnection of science and application offers opportunities and challenges for an innovative teaching and learning experience.
The Management, Communication & IT bachelor's program promises a first-class education in the fields of management, communication, and IT, opening doors to diverse and numerous career opportunities in the field of digital transformation. Graduates have the chance to work in exciting areas of companies, agencies, or startups, whether as a digitalization manager, communication specialist, or business consultant.
MANAGEMENT & IT:
MEDIA & COMMUNICATION:
MCI Alumni & Friends provides a dynamic service platform promoting contacts, image, professional careers, and personal development of MCI and its graduates. We are delighted with all the graduates who choose to stay in touch even long after completion of their studies, and allowing us to be a part of their various careers:
The MCI offers a number of internationally oriented Master's courses. The master program in Management, Communcation & IT is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.
Your application will be processed by various individuals, so a general greeting of "Dear Sir or Madam" is entirely sufficient. For the bachelor's program in Management, Communication & IT, documents should be uploaded in German.
Yes, both the online application and the online admission interview can be completed from any location.
In general, yes. We can provide you with more information, once we have received your online application.
In full-time degree programs, lectures and seminars take place on weekdays, with blocked units allowing for intensive engagement with specific topics.
Classes are held in both German and partially in English.
The semester abroad with numerous partner universities, the integrated internship, as well as project and final theses and elective modules, offer options for choice and customization, making the program an individual experience.
The focus is on Python.
No, there are no prerequisites other than formal ones. This means that no prior knowledge is expected. However, a fundamental interest in the three areas of business, IT, and communication, as well as an affinity and curiosity for the digital world, are desired.
65 students are admitted to the bachelor's program in Management, Communication & IT each winter semester.