Digital Business Project

Department
  • Master's Program Management, Communication & IT
Course unit code
  • MCI-M-3-DBP-DBP-PRO
Level of course unit
  • Master
Semester when the course unit is delivered
  • 3
Number of ECTS credits allocated
  • 5.0
Name of lecturer(s)
  • Rottensteiner Arno, BA MA
  • Kruschel Susann, MSc
  • FH-Prof. Dr. Mirski Peter J.
Learning outcomes of the course unit
  • Students are able to apply the business and technical knowledge and skills acquired in the previous courses in a combinatorial manner. Students use these to analyse existing business plans and/or develop new proposals. They learn to formulate the relevant customer benefits, the unique selling proposition of a business idea, the marketing and sales strategy and to present them in accordance with the financial requirements in the life cycle of a company.
Mode of delivery
  • face-to-face
Prerequisites and co-requisites
  • none
Course contents
  • - Analysing a business idea in a digital context
    - Strategic corporate development and stakeholder and shareholder analysis
    - Preparation of a business plan for Presentation for various financing rounds
Recommended or required reading
  • - Harvard (2007): Creating a Business Plan: Expert Solutions to Everyday Challenges, Harvard Business School Press
    - Ford et al. (2007): The Ernst & Young Business Plan Guide, John Wiley & Sons
    - Sahlmann (2008): How to Write a Great Business Plan, Harvard Business School Press
    - Brown (2015): Writing A Business Plan that Works: Create a Winning Business Plan and Strategy For Your Start-up Business, CreateSpace
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Assessment methods and criteria
  • To monitor the students’ learning this course will provide ongoing assignments as a basis for feedback and grading (formative assessment) and/or will evaluate the students learning at the end of the course or an instructional unit via exams, final project reports, essays or seminar papers (summative assessment).
Language of instruction
  • English
    • AACSB/FIBAA